Launch of “Beautiful China—2014 Year of Smart Travel” and the Website for Overseas Promotion of Tour
On January 21, a launching ceremony was held in Beijing for “Beautiful China—2014 Year of Smart Travel” and the website for the overseas promotion of tourism in China. The event was simple but smart, echoing the theme of the year. CNTA Vice President Du Jiang launched the event and the website together with chiefs of Beijing Tourism Group, OCT Group, CYTS, Qunar and other large tourism enterprises. Present at the launching ceremony were over 200 representatives from telecommunication carriers such as China Mobile and China Unicom, official foreign tourism agencies in China, relevant departments of CNTA, and various media in Beijing.

It is reported that CNTA released “Beautiful China” China Tourism Image in February 2013 and that is has since organized nearly 100 promotional events at home and abroad. To forge “Beautiful China” into a core brand of Chinese tourism and form a lasting promotional effect, CNTA will design a series of China tourism years around this theme in the coming years. For the year 2014, the event was entitled “Beautiful China—2014 Year of Smart Travel”.

The website project for overseas promotion of tourism in China was officially started by CNTA in September 2012. After one and a half years, the website has preliminarily taken shape. Supported by six databases, namely, the geographical database, product database, market and user database, comprehensive tourism information database, tourism promotion database, and China profile database, it incorporates the four major functions of tourism information release, tourism product introduction, brand promotion, and search & interaction with tourists. Meanwhile, the website offers simultaneously apps for smart phones, tablet computers and other mobile terminals, providing official tourism information and promotion in an all-round manner. In the future, a visitor database will be created in addition and more functions will be offered, including market survey, outreach service, destination cooperation, user tracking and analysis, etc. 

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